‘Blue Chip Stars’, a new entertainment show where rising entertainment stars become human stocks and look into their values is expected to premiere at 2pm (KST) on Wednesday November 10th. ‘Blue Chip Stars’ is a new concept blue chip investment variety show in which “blue chip stars” with various charms are listed on the so-called ‘human stock market’ to examine the fluctuations in value caused by viewers’ votes. This show is developed from the ‘FormatEast Creative Lab’ project funded by the Korea Creative Content Agency and is jointly produced by Kakao Entertainment and FormatEast. SBS Mobidic Studio is in charge of the production, and BoKyung Hwang of SBS <Baek Jong-won’s Alley Restaurant> and <Delicious Rendezvous> is the creator of the format.
‘Blue Chip Stars’ draws attention with its unique format that reflects the recent MZ Generation’s stock investment craze and high interest in celebrities through mock investment content. Viewers will evaluate the performance of those new rising entertainment stars through Kakao TV Live, and vote for the blue chips in real-time through the voting window of the Kakao Talk open chat room. The number of votes counted at each live broadcast will set the stock price of the blue chip stars that week, and viewers will be able to experience the joy of cheering for stars with diverse personalities as well as observing the thrilling process of their stock prices fluctuating. In addition, celebrity investors with good connection to information on the entertainment industry and the stock market will not only look into the prospects of the entertainment blue chips from their own perspective, but also participate in the investment themselves with the given amount. After the end of the market, they will evaluate the final stock prices of each blue chip star as well as their own investment performance.
The show will be hosted by Seong-Joo Kim, a bona fide star host in Korea who’s been showing his exceptional ability as a TV presenter in various entertainment shows, as he leads the thrilling commentary on fluctuations of entertainment blue chips’ stock prices just like any other sports games. Viewers’ expectations are rising even more as this is the first digital entertainment show hosted by Kim, who lives up to his reputation as one of the best TV show hosts in Korea. Moreover, ChoA, the entertainment industry’s representative ‘stock beginner’, and Sinsaimdang, an economic YouTuber with 1.6 million subscribers, will be joining the show as the celebrity investors. They will not only accurately predict the prospects of the blue chips as stock experts in the entertainment industry, but also compete against each other for better investment performances.
Furthermore, male idol members with overflowing talents and skills will be listed on the human stock market, which is also calling people’s attention. A member of a popular idol group who has bright prospects as an actor, a person who has been showing talents in various fields and has changed his name three times since his debut, as an idol group member, a musical actor, and a solo singer, an idol who debuted on a famous audition show but have a strong ambition to capture more fans’ hearts appear as human stocks. They will complete various challenges every week to prove their value as entertainment blue chips and increase their stock prices, releasing songs, showing performances and various talents and revealing their hidden charm and sense as a blue chip entertainer.
‘Blue Chip Stars’ premieres on Kakao TV at 2 pm (KST) on Wednesday, November 10th, and will be on air every Wednesday and Friday at 2 pm (KST).