Company Introduction
FormatEast, a 100% subsidiary company of SBS, was founded in December 2018 to create more business opportunities, to expand the market for Korean creators, and to become a Hub of Format IP Development and Distribution. FormatEast is one of the official operating companies of the “KOCCA Format Lab Project”, which is a government-funded project with the objective of creating new Korean original entertainment show formats.
Meaning of FORMATEAST: Format + East
: West is the birthplace of format industry, yet currently West is paying significant attention to the format industry in the East which includes Korea, Japan, China, Turkey, etc. FormatEast combined the word “Format” and East”, in an effort to become a representative Hub of Asian Format that will seize the initiatives in Global Format Industry.
Meaning of FORMATEAST: Format + East
: West is the birthplace of format industry, yet currently West is paying significant attention to the format industry in the East which includes Korea, Japan, China, Turkey, etc. FormatEast combined the word “Format” and East”, in an effort to become a representative Hub of Asian Format that will seize the initiatives in Global Format Industry.
Our Team
![-c김용재-1.jpg](https://formateast.com/wp-content/uploads/2020/11/c김용재-1.jpg.jpg)
YongJae Kim
CEO
![이환진](https://formateast.com/wp-content/uploads/2022/12/이환진.jpg)
HwanJin Lee
CCO (Chief Content Officer)
![-c장비명-3.jpg](https://formateast.com/wp-content/uploads/2020/11/c장비명-3.jpg.jpg)
Fay Zhang
Senior Manager/Producer
![권수영-cc2](https://formateast.com/wp-content/uploads/2021/01/권수영-cc2.jpg)
SooYoung Kwon
Producer
![](/wp-content/uploads/2019/12/formateast_logo_yellow_200x50_tr.png)
![](/wp-content/uploads/2019/12/sbs_logo_200x50_tr.png)
Business Projects